Our Mission To protect our client's financial interests by providing reliable service and innovative solutions.
“Family owned” is one of our core values, and it trickles down right to the culture of our organization.”
Jeff Musselman, Risk Advisor Partner
About Us
Our Core Values
Family Owned
- Commitment to remaining independent
- Commitment to our family culture
- Ability to remain nimble and dynamic
Transparent
- Transparent with our clients
- Transparent with our team members
- Transparent with our partners
Relentless
- Relentless preparation
- Relentless pursuit of innovation and reliable service
- Relentless effort
Do What is Right
- Do what is right for our clients
- Do what is right for the company
- Do what is right for the team members
Our History
1929

Esther Diebold
Diebold Insurance was founded in 1929 by Esther Diebold.
1983

Purchase
Purchased by Kevin Elliott in 1983.
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1998

Prudenville
Opened the Prudenville location in 1998.
2007

Detroit
Opened the Detroit location in 2007.
2023

Muskegon
Purchased Nolan Insurance Agency in 2023 in Muskegon MI.
Our Team
The owners and employees of Diebold Insurance Agency share a vision of bringing outstanding products to the clients we serve, by continually educating ourselves on changes in the insurance industry. We are committed to communicating the positive and negative effects of those changes to our clients in a way that creates solutions.
