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Our Mission To protect our client's financial interests by providing reliable service and innovative solutions.

“Family owned” is one of our core values, and it trickles down right to the culture of our organization.”

Jeff Musselman, Risk Advisor Partner

About Us

At Diebold Insurance Agency, our core values define who we are and guide everything we do. As a family-owned business, we are committed to maintaining our independence, fostering a supportive family culture, and staying nimble and dynamic to adapt to the ever-changing needs of our clients. Transparency is a cornerstone of our operations—we prioritize open and honest communication with our clients, team members, and partners. We approach every challenge with relentless dedication, preparing thoroughly, pursuing innovation, and delivering reliable service with unwavering effort. Above all, we are driven by a commitment to doing what is right—whether it’s for our clients, the company, or our team members—ensuring trust, integrity, and excellence in every aspect of our business.

Our Core Values

Family Owned
  • Commitment to remaining independent
  • Commitment to our family culture
  • Ability to remain nimble and dynamic
Transparent
  • Transparent with our clients
  • Transparent with our team members
  • Transparent with our partners
Relentless
  • Relentless preparation
  • Relentless pursuit of innovation and reliable service
  • Relentless effort
Do What is Right
  • Do what is right for our clients
  • Do what is right for the company
  • Do what is right for the team members

Our History

1929

Esther Diebold

Diebold Insurance was founded in 1929 by Esther Diebold.

1983

Purchase

Purchased by Kevin Elliott in 1983.

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1998

Prudenville

Opened the Prudenville location in 1998.

2007

Detroit

Opened the Detroit location in 2007.

2023

Muskegon

Purchased Nolan Insurance Agency in 2023 in Muskegon MI.

Our Team

The owners and employees of Diebold Insurance Agency share a vision of bringing outstanding products to the clients we serve, by continually educating ourselves on changes in the insurance industry. We are committed to communicating the positive and negative effects of those changes to our clients in a way that creates solutions.

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